45. Surf shops featuring authentic local gear

Whether you need a new wetsuit, surf wax, or a custom-shaped board, Santa Monica's surf shops have you covered. These stores are staffed by knowledgeable locals who can advise you on the best gear for the current swell and water temperatures.

You don't need to ride waves to appreciate surf style. These shops carry a wide range of lifestyle apparel, from classic boardshorts and graphic tees to high-quality sunglasses and sandals. Many shops feature their own locally branded merchandise that makes for a perfect, authentic souvenir.

In addition to retail, many of these shops serve as hubs for the local surf community. They offer surfboard and wetsuit rentals, and can connect you with certified instructors for lessons at the nearby beach break.

Where are the best surf shops located?

You'll find excellent surf shops clustered along Main Street, on Ocean Park Boulevard, and a few near the Pier and downtown area.

Can I rent a surfboard for just a few hours?

Yes, most shops offer flexible rental periods, ranging from 2 hours to full-day or even multi-day rentals.